 | Where do I find it? You can find the Campaigns page by going to Features > Campaigns. |
You can use RescueGroups.org's Campaigns feature to track your organization's email, direct mail and advertising campaigns. There are many benefits to tracking campaigns including cost and ROI (Return on Investment) analysis and success rates.
If you use the Campaign feature to manage an email campaign (solicitation), you can send emails directly from your website. The mailing list is drawn from your contacts and registered users.
If you choose to send email solicitations with your campaign, first create an Email Message, then assign that email message to the Campaign.
Once you add contacts to the campaign, and you are ready to send the email message, click Send Email, on the Campaign Members page. The assigned email message will be sent to all contacts that have not yet received the message.
Adding a campaign
Enter a name for the Campaign, along with the Campaign type and status. You can also add a description, the cost, and the number of members and responses. If you plan to send an email to the member of the campaign, you can select the email from the drop down list. You can manage your Site Email Messages from Content > Site Email Messages.
- Name:* The name of the campaign.
- Type:* The type of campaign, e.g., email.
- Status:* The status of the campaign, e.g., active.
- Description: A description of the campaign.
- Members: The number of members in the campaign.
- Responses: The number of responses received from the campaign.
- Cost: The total cost of the marketing campaign.
- Email/Message: The assigned email message. See Email Messages for more information.